use dramatic storytelling and movie conventions to move your audience.

Drama scenarios are a relatively common feature in learning and development, but poorly executed role-plays with amateur actors has given drama in learning a bad name.


When done well, drama video can be one of the most effective ways to emotionally engage learners and impact their future behaviour.

The team at Creative Theory Group understand video marketing, sales and messaging, and our end-to-end service means we’re fully equipped to embody your brand, and get your story across using compelling and engaging drama. 

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Find out below.